Have a wonderful summer!


Womens Wear Spring Summer 2011

Below find our 6 different trend stories for womens wear spring summer 2011.

Hope you will enjoy them!







Follow up A/W 2010-11






The 6 trendboards shown above have been created for a danish womens wear fair in beginning of march.

Formland - superstudio


We visited the danish interior fair “Formland” - www.formland.dk- last week. One of our favorite exhibitors is danish “superstudio” - www.super-studio.dk- they have really nice, inspirering and humorous products. Above is a small selection. Picture 2 + 5 show the beautifull Sky Planter from BOSKKE, New Zealand. Picture 1 shows My Brothers mirrow/frame from american designer Harry Allen. Picture 3 + 4 show Banana Bowl - also by Harry Allen - from his reality serial and finally the Brush Vase by Harry Allen on picture 6. superstudio has many more nice things - so check their webside.

Summer break

Friday 10.julysommer-hilsen

Mega Trends

Friday 10.july

When we deliver our seasonal trend talks for customers, we do also give a talk about our version of the megatrends that are likely to influence our way of living and acting in the future. The following 3 stories are part of our present mega trend presentation. 


“We are finally starting to react to the increasing threats against our environment. We are heading towards a regular industrial revolution where all waste products are required to be degradable in order to enter into an eternal cycle, where everything is reused - an ecological storm is  sweeping over our planet.”


“The demography of the populations are changing - a parisian citizen has much more in common with citizens from other metropoles than with a french farmer. Our fellow-feeling is much more influenced by our way of living than by our than by our nationality, communication is travelling fast and across borders.”


“Is the fair the retail of the future? The consumers are demanding more challange, more fun and more adventures to keep on spending money on products, they actuallly do not need! The ways of shopping need to be updated big time. Think differently -direct and personally. There is a need for more imagination, fantasy and provocation.”

Summer in Berlin

Thursday 9. july

We have just spend a few days in wonderful Berlin attending the Bread & Butter Fair. We were highly inspired by strolling round the streets of Berlin - especially Oranienburger Strasse. Here are a few eyecatchers.street-art-2


Passing through Oranienburger Strasse we spotted the opening of a new inspirering shop - Premiata - with clothes and footwear for men and women. Placed in number 84 it is really worth a visit. Notice the exciting interior with raw walls and a beautiful old flooring made like a patchwork. The style is mainly updated classics with a futuristic twist.


Extract A/W 2009/10

Friday 3. july

As our blog is quite new and we are busy working with our colour forecast for A/W 2010/11 we realised that we have not shown our forecast for A/W 2009/10 so here it comes:


A story of english traditions mixing grunge lifestyle; mix & match, unexpected combinations, gentleman grunge, tartan checks, wools, winter cottons, raw edges, crinkle effects, traditional versus innovative, riding pants, bright accessories.


Working class heroes; street art, urban life, asphalt players, city heroes, urban street wear, lots of denim, dark, unwashed, leather, used, plain, shiny surfaces, reworked blazers, cargo & surplus pants, Oliver Twist, vagabonds.


Influenced by architecture; simplicity, importance of surfaces, neutral shades, touches of decadence, a matter of style, monochromes, minimalism, tailoring, sculpturing, avant garde, shiny versus mat, 3D effects, techno fabrics, heavy laces, smooth surfaces.


Rebel attitude; rodeo, country, western, pioneers, wild west outlaws, rough materials, dusty look, denims, sheepskin, native indian patterns, cowboy boots & hats, no boundaries, oilskins, rustic cottons.


Farmers marked; rural workwear, faded look, focus on shirts, come back of the long skirt, new basics, small checks and stripes, heavy gate knitwear, velvets & cordoroys, woollen jerseys, denims and cottons.


The wonders of nature; soft seduction, lightweight fabrics, fluffy knitwear, fairytales, natural inspired prints, magic mushrooms, feathers, frills, layers, see through, airy feeling, decorations, 3D effects, soft cocooning.

Water front weekend!

friday 26. june 2009


If you by any chance are in Aarhus this sunny weekend do youself a favour and take a walk along the water front south of the city and enjoy all these fantastic sculptures. The exhibition ends - unfortunately - sunday 28. june.

A taste of Summer

Tuesday 16.june 2009


Even though we are working with autumn/winter colours and trends for the moment, we wanted to share these summer moods with you. Enjoy your summer.